Catalite

Catalite is a NGO formed in 2008 with the goal of empowering communities and improving livelihoods in West Africa through the education and installation of solar energy systems. Their existing branding specifically highlighted the solar energy focus of their work instead of the empowering, collaborative, and educational aspects that set them apart from their competitors. A big goal of the updated visual identity was to better emphasize these differentiators.

Project scope included brand strategy, re-naming, image/photography guidelines, brand voice guidelines, logo and brand launch booklet.